Full-service search engine optimization (SEO) is an important marketing strategy that lets you appear in front of your target audience on search engines like Google, Yahoo, Bing, etc.
Want to drive relevant results for your business? Then you need a full-service SEO strategy.
Showing up in search engines might sound as low-impact to your marketing strategy, but when done right it could have a huge impact on the bottom line. Search engines like Google receive around 63,000 searches each second on any day of a week.
With that search count occurring, your website needs to show up as a result when a viewer searches for something related to your business, brand, products, and services. Or else, your competition could beat you when it comes to securing and engaging a customer.
If you’re overwhelmed by the vision of getting your website to show up in search engines or search results like Google, that’s where Prospr Marketing comes into picture. We’re a full-service SEO agency that offers everything, from analytics to keyword research, and everything in between.
Read on to learn more about complete service SEO. If you’d like to talk with an SEO specialist, feel free to contact us online or give us a call today.
Why your Company Needs Full-Service SEO
As we mentioned earlier, it will be difficult for your target audience to find you on the Internet without content that ranks. Without a complete service SEO strategy, they may not find you at all.
The Internet has become a massive and important part of our modern life; therefore, users always turn to Google to find exactly the things they’re looking for. A full-service SEO allows your business to show up in search results so that customers can turn to you for fulfilling their product and service requirements.
Usually, entrepreneurs who don’t want to go through the hassle of following and learning the whole lead generation process using full-service SEO. They prefer to hire a highly qualified agency to enjoy doing what they are best at and watch their business grow.
A full-service SEO helps Google become familiar with your business by making your website pages easy for Google to index and understand. The better the Google index and understand your pages, the better chance you will show up yourself in search results.
With the probability of showing up at the top of search results increases, you’ll likely see an immense growth year over year in:
- Website traffic
So, if you’re looking to enhance your overall business, full-service SEO is the answer.
What Strategies Are Included in Full-Service SEO?
SEO is an umbrella term given to a full-service SEO strategy that is made up of several other smaller strategies. These strategies work together to make SEO effective.
Now let’s talk about several techniques that make full-service SEO thriving.
1. Optimizing existing content
The first strategy included in free-service SEO is optimizing your existing content. If you have an existing website for which you hire an SEO agency and still aren’t ranking in search results, this could be because you need to optimize your existing content.
Even if your content isn’t ranking in the search results, that doesn’t mean it can’t rank. There is a strong possibility that it’s just missing a few crucial elements.
Check out a few ways by how a full-service SEO agency might help you in optimizing your content:
- Optimize titles and meta descriptions within your code.
- Add top relevant keywords in your website to relevant pages.
- Updates headings according to target keywords and user’s search intent.
- Add more content if the existing page is too short.
- Add videos and images to your web pages.
2. Keyword research
Another strategy that comes into mind while implementing full-service SEO strategies is keyword research. It’s one of the most crucial SEO strategies because it helps you find out exactly what terms your target audience is looking to search for, and what keywords you should target with your webpage content.
If you fail to find out the correct keywords due to a shortage of keyword research, your target audience won’t be able to find you in SERPs (search engine results pages).
3. Mobile optimization
Opting for full-service SEO doesn’t mean you’re just optimizing content; it also means that you optimize everything on your website accordingly that needs to be in top-notch shape for search engines like Google to rank you higher in search engine results.
Therefore, while ranking your website, your website’s mobile-responsiveness is one of Google’s main ranking factors.
In July 2019, Google allowed the world to know that all new websites would be indexed and crawled using mobile-first indexing.
Ultimately, it meant that Google will prefer to look at the mobile version of new sites instead of looking at the desktop version.
Whether you plan to create a new website or already have one, you should always ensure that your site is responsive once the mobile-first indexing takes place since it’s one of Google’s ranking factors.
Google always wants to offer users results that assure their search intent and provide them with a great experience.
For example, in 2018, mobile phones generated around 52% of website traffic, which means that Google wants to highlight websites that show up correctly on any device.
4. Create and implement new content ideas
If you have a small amount of existing content or you’re starting from scratch, your full-service SEO agency will help you create and implement new content on your site.
Content is like a king, and without it, you can’t imagine yourself ranking higher in search engines like Google. Therefore, your full-service SEO agency will help you create and implement new content based on the keyword research they complete.
After creating tip-top content, they’ll be able to put into practice on your site whether you have a website that runs on CMS like WordPress or one that uses HTML.
5. Internal linking arrangement
Internal linking is vital to SEO; that is why it’s a full-service SEO approach.
There are several benefits of internal linking. First and most important, without internal linking, search engines (Google, etc.) will have a tough time finding all the pages on your website. Here’s a brief explanation of how internal linking works.
If you have a vast website, you’re likely to add tons of content pages per month. These web pages are difficult for Google to discover on its own. Imagine how many such pages are added to sites every day. When you think this way, it becomes easy to understand why Google has difficulty keeping this strategy up.
When you link to new pages on the website using old pages that are already ranking, Google will index and crawl those old pages, and bump your links to those new pages.
Google gets to know that the pages you linked to are new and will now know that they exist, simply meaning it will come back to the index and crawl it.
Another excellent benefit of internal linking is that it helps to increase the usability of your site. Not only does internal linking help
Google find new pages on your website, but it also allows viewers to discover new pages.
For example, let’s say you own an art and craft company. You write a new blog post about creating attractive homemade cards using materials that customers can purchase at your store. This is a perfect time to get started with internal linking since you can link to the products you offer in your blog post.
Not only will this become a resource for users, but it will also keep them jumping from one page to the other page, learning more about your services and hopefully purchasing your products or services.
6. Image optimization
Images are an integral part of your content. They break up massive text walls and help build interest and engage users while keeping them active on your website.
The pages become dull and boring without images and don’t give users anything to connect with. However, when you include images on your pages, you have to make sure you optimize them.
Image optimization is also an essential part of full-service SEO, as it can help you rank higher in search results.
Here are some ways by which image sizes can affect your ranking:
- If images don’t include alt text and descriptions, Google would not understand your images. The alt text allows Google to understand the images in the context of your page, which can increase page usability. Therefore, if an image doesn’t load on a website’s page, then alt text will allow users to read the description of what the image was supposed to be.
- If images are too large, they’ll slow down the site pages. Hence, page speed is a significant ranking factor.
- If images slow down your pages, they might cause a bad user experience. Also, users may find themselves bouncing from your web page, and the bounce rate is also a ranking factor.
7. Execute analytics and provide reports
All your efforts are wasted if you fail to analyze the success of your SEO campaign. When you opt for complete service SEO, your agency will execute an analytics platform on your website and provide you with reports on your success.
An analytics platform, such as Google Analytics allows you to completely track the success of your site. Your reports become especially important when you execute or implement changes to your site.
For example, in a backlinking strategy, you can use analytics to decide if it’s actually encouraging for the users to stay on your site for a longer time.
With Google Analytics, you can increase insight into the following metrics:
- Page visits
- Time on page
- Bounce rate
- Site visitor demographics
- Goal conversions (you can choose your goals, like an email or purchase sign up)
- How users found your website
- A/B test results
If you go for full-service SEO, your agency will not implement analytics for your website, but they’ll also help you provide you with reports that make some sense. Your agency can also help your team understand these analytics reports and make it easy for you to share the data with company leaders and team members.
These reports are crucial to your SEO campaign’s health, and you should use them to see what changes you need to make on your website for increased success.
Are You Interested in Opting a Full-Service SEO Campaign from A Top-Quality Company?
If, after reading all these strategies, you want more services, you’re not alone. Full-service SEO is an ideal way to boost your website’s ranking in search engine results while also increasing website visits, conversion, and revenue.
If you want to give your full-service SEO campaign in the safe and secure hands of an SEO agency, Prospr Marketing is here for you.
We have multiple skilled and in-house SEO specialists who work to create a customized SEO campaign that works for your unique company. Whether you need complete service SEO for your brewery or furniture store, Prospr Marketing can help you without any doubt.
We provide services to various industries to showcase and beat their competitors in search while simultaneously increasing their revenue and conversions year over year. In just the past years, we’ve helped our clients earn more than billions of revenue and more than millions of leads.
If you’re interested in learning and curious to know more about our SEO services or what else we can do for you, feel free to give us a call or contact us online for a free quote!