In order to be consistently generating new clients for your dental practice, I’ll be providing some of the most effective dentist marketing ideas. Not having enough clients to keep your employees busy is a business owners greatest fear. We all know that running a business will have its peaks and valleys, but it’s our job as a business owner to provide great service so clients come back and also to be actively generating new clients.
13 Dentist Marketing Ideas That Will Set More Appointments Per Month
Analyze Your Website
Most Dentists have a website, and I’m sure you do as well, but how effective is it? Does it convert? If your website is not bringing in new clients its not doing its job. A strong website can be one of the most powerful pieces of marketing any dentist can have. The beauty of a website is that it is promoting your brand 24/7. There aren’t too many employees that do that. Make sure you take a hard look at your website and the number of clients it brings in per month. It might be best to hire a professional to take a look at your website and see if there is room for improvement.
Once you’ve taken a hard look at your website and optimized it to increase conversions it’s time to bring it some traffic. Dentist SEO is a great traffic source because it’s consistent. The search term “Dentist San Diego” has 5,600 searches per month, that’s 5,600 people looking for a Dentist in San Diego! Impressive right? What’s great about SEO is that you have the capability of putting yourself in front of those 5,600 people every month. If your website was optimized to convert and you get your SEO right, you’ll be getting a lot of phone calls.
Discounts and Deals
We all love a great deal, but the deal isn’t what matters in this case. What matters is how you market the deal. Get creative and fun about it. Try offering a discount when someone brings a friend, like a buy one get one half off deal. That can get people to talk about your service and bring in double the traffic. Post this discount on your website, social media channels, direct mail, Group-on, flyers at the office, anything you can think of. The bigger you make it the bigger the results.
Social Media can be a great traffic source for dentists. There are so many ways to advertise a business on Social Media. The most important things to consider with social media is to post regular content. Posting regular content will help you get more exposure, more followers, and most importantly more clients. If you can’t manage posting regularly, get an employee to do it or outsource it. Either way, posting regular content on social media sites cannot be overlooked. It will help you build your brand and gain visibility on the internet.
Create strategic partnerships
This is a strategy that is done over the years, but it can yield great results. As a dentist you can network with other health professionals to create strategic partnerships and exchange referrals. You would look for anyone that is in the health industry that is not a dentist. These strategic partnerships will bring in referrals, and referrals are a business owners best friend.
Facebook Ads can be more of an advanced digital marketing strategy, but it shouldn’t be overlooked. Facebook Ads, although expensive, are very targeted and great for getting brand awareness. The ideal Facebook ad campaign would have a strong call to action to make the client want to call or visit your website.
Send an email newsletter
Email newsletters are great to nurture clients. A strong email newsletter will create a deeper relationship with you and your clients. This will help keep your business top of mind when ever your clients need dental expertise.
Generating reviews creates multiple benefits for your business. Strong reviews help build trust and credibility in your market. Reviews also help lower sales resistance with new clients. If a prospect reads your reviews and sees nothing but good feedback, they’ll be less resistant with anything you have to offer. Generating reviews can also help your Google My Business rank higher for local search terms.
Promote a referral incentive
Referrals are great for business, why not get more? You can give some sort of discount or offer for any referrals. Maybe you offer a free teeth cleaning for any referral. The incentive could even be a bottle of wine. Do what you think is best for each specific client.
Create Videos of your work
A trendy topic is video. You don’t have to hire a video team to make great video anymore. You can take video of procedures, x-rays, inspections, cleanings. Basically any service that you offer you can create a video of a client while they have the service done. That will let people know what to do and also see you in action.
Strengthen your Call To Action
A strong call to action is crucial for any marketing effort. Take a look at your marketing efforts and ask yourself if the call to action is strong enough? Does it make clients want to call you?
Pay per click can be expensive, but well worth the investment. PPC has the same benefits to offer as SEO except that you don’t have to wait for your website to rank, you can simply pay for the position. Setting up a strong PPC campaign can bring in a good amount of phone calls if the keyword research is done right. Typically, the best keywords to pay for are “Dentist + city” and similar variations, but there may be hidden gems. You can look for search terms that are relatively inexpensive but also show a strong buyer intent.
Setting up the right appointment reminder system can increase the percentage of clients who show up for an appointment. One of the most effective appointment reminders work by text message. Emails can often be left unopened, but most people read all of their text messages. This system should reach out to prospective clients in an automated and systematic fashion.