Whether you’re a small-sized business, medium-sized business, or an established enterprise, everyone wants to make out the most from their online marketing strategy. This isn’t always easy when you’re leading your marketing efforts personally. These 10 digital marketing solutions can start making your life easier.
Read on and learn more about these Internet marketing solutions – favorite among many industries! If you’re looking for some professional help regarding your online marketing, contact JetRank Agency, one of the industry’s best digital marketing agencies (SMBs).
Want some inspiration and help with your digital marketing campaigns? Check out our digital marketing solutions to inspire your campaigns!
1. Google Search Console
Search Console tools help you measure your website’s search traffic, performance, make your site shine in Google Search results, and fix issues.
It is an essential and free digital marketing solution to revolutionize your online marketing strategy. So, hurry up and feel free to contact us online or call us if you haven’t created a Search Console account for your business.
With this amazing tool, your company can access valuable data about your website, search engine optimization (SEO), and related content efforts. Above this, you can receive alerts about the problems with your website.
For example, when an important page disappears from your website, then that page isn’t mobile-friendly.
Also, marketers use Google Search Console to double-check if Google can crawl and index your site, which is most essential for SEO.
Added features that make Search Console a top priority solution includes:
Traffic data to discover how frequently your site appears in search results.
Links to see which external sites link to your website to find link building opportunities for your business.
Generate reports to assess the health of your website’s SEO.
To get started with Google Search Console, go through their setup guide here!
2. Google Analytics
Google Analytics is another must-have tool for online marketing. It gives you free tools to analyze data for your business in one place and to make smarter decisions.
Google Analytics also provides your business with excellent insight to view your website’s performance, thus giving your team a glimpse into your site’s features that work and your target audience’s behavior.
Plus, it is free to use!
You can create segments with this digital marketing solution. Users can also create dashboards to highlight the data that matters to the business’s digital marketing strategy.
You can also link your promotional data to Google Analytics if your online marketing strategy includes Google Ads. This makes it simple for your team to review your site data and campaign performance. And above this, you can create customized audiences in Google Analytics for remarketing campaigns in Google Ads.
A few other solutions that you can access using Google Analytics include:
Data Studio: Build reporting dashboards and customized reports for your business.
Surveys: Get feedback from the people with custom surveys.
Optimize: Test different page templates to find the best one for your website.
Ultimately, with Google Analytics, your company receives a powerful, all-in-one tool.
Looking to optimize your content marketing strategy for search engines and humans? We recommend LSIgraph. It is a free digital marketing solution that helps the search engines to understand our content better.
Whether you’re looking for new methods to get insight into your audience or struggling to develop better content ideas, LSIgraph can help.
Follow these steps to rank easily using LSIgraph:
- Unlimited LSI keywords
- Precise search volume data
- Discover top-performing content
- Latent semantic value (LSV)
- Endless white label CSV and PDF reports
- Local keyword research
- Language-based search
- Project manager library
It’s straightforward to use LSIgraph. You can simply select the keywords with the best LSV and use them in your anchored text, content, backlinks, and see your pages climb up the search engine results page.
This way, your industry selection will generate a list of helpful keywords for LSIgraph to analyze.
Based on your outcomes, your team can write thought-provoking articles, helpful online guides, and compelling blog posts to provide valuable information to the target audience. These content pieces also help you build brand awareness, resulting in useful leads later.
Ahrefs is a trusted digital marketing solution to grow your business and a great partner to Google Search Console and Google Analytics. With Ahrefs, your business can get the latest information about your site’s performance and competitor’s performance too.
Unlike Google Search Console and Google Analytics, Ahrefs requires a monthly subscription.
You can initiate with a seven-day trial for $7, which allows you to try Ahrefs and see if it’s useful for your team and company.
For many businesses, it is worth the monthly investment.
With Ahrefs, your team can track the keywords your content ranks for in the search results and compares your site to others to discover content gaps to streamline your content marketing strategy.
With Ahrefs, you can also receive critical alerts about your website. For instance, if you lose or earn a link, Ahrefs will notify your team. This program also provides updates on new keyword mentions and rankings of your business on the internet.
Therefore, if you’re looking to boost your SEO level, Ahrefs is a must. Many professionals in the marketing field recommend Ahrefs as it provides a massive amount of data that can improve your strategy’s competitiveness.
5. Stock Up
Whether you’re looking for a perfect image for your latest blog post or your website’s homepage, you can always use Stock Up to find what you need to capture your site visitor’s attention.
It’s a go-to digital marketing solution to browse stock photos.
The site features 25,000+ free stock photos and offers a fast search feature to save your team’s time. Stock Up creates a database of photos by collecting them from other sites. So whenever you go to download an image, Stock Up will direct you to a different website.
For example, in the below image, the free photo is taken from Burst.
Add an image from Burst.
If you agree to download this photo, Stock Up redirects you to Burst. This allows you to download a free high-resolution version of the image.
Either way, your business gets free and high-quality stock photos.
In addition to Stock Up, other favorite Internet marketing solutions for stock photos include:
For the best variety and results, use different stock photo sites. They help your business to discover brand-new images and keep your content fresh. If you like, your team can shoot a few photos to show-off your culture and company.
Buffer is a powerful digital marketing solution, especially for social media. It helps your business streamline content sharing on Twitter, Facebook, LinkedIn, Pinterest, and Instagram by creating and scheduling posts in advance. With Buffer, you can track the performance of your posts too.
Companies that use Buffer, like JetRank Agency, save around 30 hours a month with this powerful tool.
Start with a free version of Buffer. Depending on your social media marketing strategies and your need for social analytics, invest in Buffer’s paid version, including several pricing tiers.
For example, a small company can choose the Small Business, and an enterprise-level business can purchase the Large Business package.
Your team can also respond to questions and comments on posts through the Buffer platform.
This feature excludes the time-consuming process of logging into each social media network to check and respond to customer comments.
Even better, your team can use GIFs and emojis in your responses to add personalization, make a lasting positive impression on users, and embrace your branding. You can even automatically sign the answers with your name.
These features make Buffer a go-to Internet marketing solution for social media experts.
Squoosh is a free digital marketing tool for online marketing strategy. With Squoosh, your team can compress images for the web, resulting in maximizing your website’s speed. A faster site always offers a better user experience and sends helpful SEO signals to search engines.
Like Pixlr, Squoosh is also a web-based tool. You don’t have to install or download any software. As an alternative, you can open a web browser, head to Squoosh, and start compressing the latest images for your guide, homepage, or blog.
With Squoosh, you have access to an impressive list of features, including:
- Choosing the quality of compressed images
- Downloading images in different file types, like PNG to JPG
- Resizing and rotating your image
- Reducing the image’s color palette to reduce its size
Squoosh also allows you to preview your estimated image size to change your compression settings in real-time. See how your compressed image looks like, and this can help your team members to keep an even balance between image quality and image size.
A few alternatives to Squoosh include:
Keep experimenting with these tools to see which one suits you best.
Pixlr is a free digital marketing software for image editing. With Pixlr, you can eliminate the costs of expensive photo editing tools you need to create top-notch content for your blog, social media, and site.
Pixlr is a web-based photo editor; therefore, you don’t have to install any software on laptops or computers to use it.
Instead, your team can upload their photos and start working without any interruption.
You can also download Pixlr’s mobile app for Android and iOS devices, making it easy for your company to edit and modify photos quickly without using a laptop or a desktop.
9. Screaming Frog
Screaming Frog is an excellent solution for companies looking to take an in-depth analysis of their website and technical SEO. With Screaming Frog, you can crawl your website at lightning speed to find site errors, like 404s or 500s.
You can also use Screaming Frog to look at your site pages, such as seeing how many external and internal links go to a specific page.
You can access Screaming Frog for free; this limits your crawls to 500 URLs. Whereas, with the paid version, your business can crawl an unlimited number of URLs. Also, the paid version can integrate with Google Search Console and Google Analytics.
Try Screaming Frog for free and see how your team likes it. Depending on your website’s size and what you want to do with Screaming Frog, the free version offers everything your business wants.
Give Screaming Frog a try and check out its user guide, support section, and FAQ. It offers dozens of helpful features and easy-to-understand resources that your team can use to make the most out of the platform.
To summarize, Screaming Frog is a downloadable software application for Ubuntu, Windows, and Mac. It isn’t accessible via an Internet browser; you need a laptop or desktop to use Screaming Frog.
10. JetRank Agency Cloud
JetRank Agency Cloud is a paid digital marketing solution that provides your business with detailed insight into your online marketing strategies’ performance. JetRank Agency Cloud is only available to clients of JetRank Agency.
It’s an impressive and powerful marketing automation software worth sharing. That’s because JetRank Agency Cloud is the one that best suits the industry. It is powered by IBM Watson, one of the most sophisticated machine learning and artificial intelligence applications.
JetRank Agency Cloud provides insight into:
- Phone calls placed by users visiting your website.
- Offline leads produced from your site.
- Revenue generated through your website.
JetRank Agency Cloud makes it possible for your company to get industry-specific insights like content marketing. It can tell your business which topics are most valuable with billions of data points, based on industry data.
You can get accurate numbers when it comes to search traffic gained by competitors.
Integrate JetRank Agency Cloud with platforms, like:
- Google Analytics
- Amazon Seller Central
You can easily access JetRank Agency Cloud via a web browser or mobile app.
With immense and powerful features, this software is only available for JetRank Agency clients. With
With JetRank Agency Analytics, you receive a competitive, data-driven strategy and access to the most advanced marketing solutions.
3 Additional Tips for Digital Marketing Success
To succeed in online marketing, you need a suite of powerful, competitive, and original digital marketing solutions that attract and convert your target audience to leads.
Improve your strategy with these extra tips:
1. Your Strategy Should Be Accessible to Each Team Member
You might work with a variety of team members, depending on your business. Even if working with a small team, your department needs to maximize information sharing. Probably, everyone should have access to critical documents, like brand guidelines, style guides, etc.
This approach reorganizes information-sharing and makes it easy for your team to know what you’re working towards the digital marketing strategy.
2. Review Your Digital Marketing Strategies
Regardless of your company’s history or experience with digital marketing, it’s critical to regularly review your strategies. If you don’t, you can miss valuable opportunities for improving your business’s approach to online marketing.
Start with your team and create a routine schedule for auditing your strategies. Suppose you don’t have the resources or time to audit your plan, partner with a dedicated digital marketing agency. These agencies analyze your performance and compile a report with actionable references. Sometimes, they can implement such changes for you.
3.Know What Your Target Audience Wants
With digital marketing solutions, your business must understand and anticipate the needs of your audience. While time-consuming and challenging, this tip can have a remarkable impact on your sales, brand awareness efforts, and lead generation.
Use your company’s and customer’s journey map to predict the next step of your target audience.
For example, check users that follow your company on social media or sign-up for your email newsletters. Then, you can create content that provides direction to the audience to move them towards conversion.
Looking for Certified Digital Marketing Solutions?
If you’re struggling to manage your online marketing, JetRank Agency can provide a complete digital marketing solution. It’s a full-service Internet marketing agency that offers all the tools and services your business needs to succeed.
Our popular services include:
- Pay-per-click (PPC) advertising
- SEO audits
- Web design
- Social media marketing
- Content marketing
JetRank Agency offers unmatched results and unparalleled client experience. Discover why our client recommendation score is higher than the industry average.