If you’re an Electrician planning on growing a thriving business make sure you have an effective marketing plan in place. Good marketing will ensure both growth and stability.
Before jumping to your notepad to draw out your marketing plan, be sure you read through this whole article to get a general idea of what you need to develop an effective Electrician marketing plan.
Take a Look At the Past
In order to make a comprehensive plan, its important you take a look at what has worked for your business in the past. Take some time to think about the previous year. Here are a few questions that can give you an idea of where to start.
- What marketing method worked best for your business?
- Were their any marketing methods that really didn’t help your business?
- What method had the highest Return on Investment?
- Which marketing methods do you wish you had tested?
The key here is to identify what marketing methods are bringing in cash, and which are just burning it. Once you answer these questions you can invest more in what is working, with the intent of bringing more sales, or get rid of what isn’t working so you can have more profit.
Electrician Marketing Plan
An effective plan typically has measurable goals set in place. In order to maximize your marketing it’s important you determine what your Key Performance Indicator’s (KPI’s) are so you know whether or not your marketing plan is on track.
Examples of KPI’s:
- Set 2 Home Appointments per week
- Increase phone calls from our website by 50%
- Set 30% more appointments from each phone call we get
Staying focused on these targets you and your crew will automatically provide better customer service because you’re committed to meeting these goals.
You might not develop your KPI’s right now, but take some time to think of it. Once you go through this guide you should have some very definitive KPI’s and a solid Marketing Plan for your Electrician Business.
Digital Marketing Strategy
Let’s start with the marketing strategy that is closest to our hearts here at JetRank, Digital Marketing. Digital marketing, if done right, can be extremely effective.
A recent study showed that the average american consumes 10 hours of content per day. That gives business owners like you and I tremendous opportunity to get right in front of our ideal target markets eyes.
Let’s go deeper into Digital Marketing by analyzing the different strategies involved.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of ranking a website higher on google with the intent of bringing in more leads and brand recognition.
With so many people going to search engines, like google, to fulfill their needs you can position yourself as a credible authority in your area.
If implemented right, SEO can produce highly qualified leads for a low cost. Since you would be ranking your website in the free, or organic, search results, you wouldn’t have to pay for the position you hold.
One keyword that is highly sought out by Electrician Businesses is “Electrician + City”. Go ahead and google that, once your done with this guide of coarse, and see where you show up. If your website does show up, congratulations!
If you’re interested in learning more about SEO take a few minutes to read my Electrician SEO guide.
Social Media Marketing
Social media cannot be ignored these days. The amount of hours the average consumer spends on these sites is pretty impressive.
Social media is a great way to build brand awareness and an audience.
I’ve found that the most effective social media marketing either entertains or educates. If you can focus on doing both, then I’d say you’re a pretty solid social media marketer.
Conversion Rate Optimization
In digital marketing, Conversion Rate Optimization (CRO) is the systematic process of increasing a desired action by visitors to your website.
An example of increased CRO is if you increase the number of phone calls from your website from 10% to 15%. You didn’t have to do any work to get more website traffic, you simply increased the number of people who called from your website.
CRO is a more advanced digital marketing strategy and should be implemented by business owners who are already receiving website traffic.
I’ll be going over traditional marketing opportunities your Electrician business can take advantage of, if you aren’t already doing so.
Although these methods aren’t as data driven when compared with digital marketing, they can still lead to more prospective clients and brand recognition.
If your target market includes anyone above the age of 50, these marketing channels may be a better fit for you since the average time spent online for anyone above 50 is considerably less.
Since traditional marketing is not our expertise here at JetRank I’ll just be outlining these for reference.
- Direct Mail
- Bench Ads
- Print or Magazine Ads
Once you’ve gone through this list the next step will be actually making your plan of action.
Remember, everything in this guide is pointless if its not properly executed. Execution is the single most important factor. So get out there and start executing!