The most important aspect of any HVAC business is to provide solid customer service and to continually generate leads. If you can do both, you’ll be well on your way to producing a profitable HVAC business.
In this article I’ll go over the most effective HVAC lead generation strategies, and hopefully, get you to implement a few of these strategies.
Digital Marketing has become one of the most cost effective marketing strategies in recent times. A study by Nielson found that the average american consumes more than 10 hours per day on screen time! That leaves a lot of opportunity for you to get in front of their target market.
Digital Marketing is a very broad field, so I’ll be going over specific topics with in this article to help you develop your marketing plan.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of ranking a website higher on Google. Since most consumers run to google when ever a they need a service or product, ranking on the first page of google can be very valuable, and profitable, for businesses.
If you’re considering SEO take the time to read more about how to choose the right HVAC SEO Agency.
In a nutshell, you want to show up on google when ever someone types in “HVAC + your city”. If not, you’ll be losing clients to your competitors.
Content Marketing is an effective strategy if you like to write and have the time for it.
By posting regular articles and sharing them on social media or even more effective, ranking them on google, you will get your brand in front of your target audience.
The goal is to inform your target market and help them make better decisions to anything related to HVAC. When they are ready to purchase they will think of you and all the value you provided.
Google Adwords is a marketing strategy for those who have a solid budget. Adwords can get pretty complex, and if you’re not careful it can get pretty expensive.
I always recommend investing in SEO rather than Google adwords, but adwords can lead to immediate results.
If you can optimize your website and rank organically for the same keyword you will see much higher return on investment.
Once your website is getting traffic you can offer something of value such as an eBook or a PDF in exchange for your visitor’s email address. One of the most important aspects of building an email list is that the list belongs 100% to you! So instead of paying for marketing, you can market directly to them basically for free.
Something to keep in mind is that you want to always be providing value in your emails and refrain from selling in every email. By providing value, your email list will come to you when they need your services.
We all know we should be on social, but are we really optimizing what we do? We’re not social media pro’s here but we put together a list of all the top social media sites for reference.
Don’t try to manage an account on all of these apps, it’d probably drive you crazy. Instead take the time to think about the typical user of each social media site and if it’s your target market then focus on that one.
There’s no substitute for solid networking. Business is built primarily on relationships, the more people that know about your business the more business you will get it’s simple.
Try producing informative videos related to your industry. Make sure you stay away from creating commercial like videos and focus more on value. The most effective ads don’t look like ads, instead they inform and entertain.
Developing your brand can help people remember your name and refer you when someone is looking for your service.
Some ways to increase branding are:
- Create a Logo
- Catchy Tagline
- “15 minutes could save you 15% or more on car insurance” – Geico
- Car Wraps
- Digital Marketing
Landing more clients doesn’t come easy, and it definetly doesn’t happen over night. Develop a strategy that works for your business and stick to it. The most effective marketing strategy is the one that you implement on a consistent basis.