The Importance of SEO
Search Engine Optimization is a relatively new field in marketing. For that reason many business owners aren’t sure if they need SEO. So what’s the true importance of SEO?
Today I’ll be going over the 4 key benefits of SEO and to try to explain the main reasons why SEO is important and why most businesses could benefit from SEO.
1. Inbound Leads/Clients/Appointments/Sales
One of the main benefits of SEO is that fact that it can bring your business inbound leads or clients. 92% of search traffic goes to the first page of google, you can imagine how competitive some businesses will get for that search engine traffic.
Since a majority of the market uses search engines, like google, to find the products or services they need, having a website on the first page of search engines bring in additional leads to your business.
SEO that is done the right way would target keywords that show an interest in the product of service you are providing. When you show up on the first page of google, their is a pretty high chance the person searching for your product or service will buy from you.
Even if they don’t buy from you then, that search result left an impression and can lead to brand awareness.
2. Brand Awareness
Brand awareness can be done by basically any marketing effort, but the reason that Search Engine Optimization, SEO, is so effective at creating brand awareness is that your business shows up when a potential client needs your product or service.
It’s been shown that consumers buy products or services from companies they have seen multiple times. If you can make a potential costumer feel like they know you, that’ll increase the chances of them buying from you.
3. Increased Social Promotion
If people can find your blog or website on google there’s a higher chance that they will share it on social media sites like Facebook, Twitter, and LinkedIn. This increased promotion is basically free advertising for you.
4. Increase Sales Conversion
By showing up on search results you are increasing trust in the market. That trust will go a long way and make people more comfortable when they decide to buy from you.
It is much easier to close an inbound lead versus a lead acquired through outbound efforts.
The main reason a business owner would invest in SEO is if it will bring a return on investment. SEO should bring in more revenue than it costs. At the end of the day, SEO is an inbound marketing effort that should aim entirely at increasing sales and conversions.