Have you ever wondered how your website attracts traffic?
If not, you must get some help from SEO techniques.
It does not matter how small or large your website is. You can still miss out on generating qualified leads and revenue for your online business. In such cases, you will always need help from search engine optimization (SEO) for gaining traffic.
SEO plays a vital role in finding customers for your business and improving your website credibility. Implementing SEO might be a difficult task for many small and medium-sized enterprises.
To help you out, we’ve created an article on how SEO helps a website gain traffic and improve a website to grow business.
Let’s get started.
What Is SEO?
Search engine optimization is a digital marketing tool for getting targeted organic traffic to a website. People discover and access online content with the help of organic searches.
In simple words, SEO is all about improving website health and traffic. It includes high-quality and optimized content and backlinks. SEO help website in the form of quantity and quality of organic traffic.
SEO makes your website more visible to visitors and makes it easy to convert. Your brand awareness will definitely increase by applying SEO to your website. It will also help you standout yourself as a trustworthy expert in the field.
SEO offers many methods for improving your organic search rankings. These are some of the strategies:
- Creating in-depth and comprehensive content to target keywords relevant to your business.
- Improve your page loading speed to keep your users engaged with your website.
- Fix broken links as they can crush your SEO rankings.
- Streamlining your website’s navigation makes it easier for the readers to collect the information they require.
These strategies proved beneficial as they focus on improving your site’s search engine results page rankings (SERPs).
How Does SEO Help Website for Gaining Organic Traffic?
Online marketing is competitive, and SEO will help to overcome the competition. Millions of users search for the solution to their problems in a day. You have to make sure that your website is visible to the audience. You should have answers to users’ issues, and SEO will help you bring those solutions to Google SERP.
When people search for something, they mainly gain results from their first page. More than 70% of users click on search engines’ first suggestions on SERPs. Your website appears on the search engine’s first page to bring visitors to your website. SEO will help your website to get it top on Google.
SEO is about search engines, but the best part is that SEO improves the user experience and visibility. Additionally, users trust search engines, and when your website comes to the top on the search engine, it increases the website’s trust.
SEO helps your website accelerate in competition to participate in the digital market. Only the search engine optimized website will be ahead of the competition and gain more lead generation.
How Does SEO Work?
Search engine algorithms are complex systems. It collects data from searches. Search engines trust the algorithm for finding web pages. It decides which content to rank for given keywords and delivers the best result. Search engines work in three steps.
The first one is crawling, which is known as the discovery stage. Search engines crawl to find out new web pages and record information. Search engines are always in discovery for new websites and content. It looks for new content on a website and notes if any updates are available.
It also crawls the following links. So if you have new web content and link it with your website home, then if a search engine crawls your website home page, it will look for another link to follow, and your new content will come to the eye of search engines.
The second one is indexing which is also known as the filling stage. When search engines crawl content, then it’s up to it to index it or not. If the content is valuable and suitable for search engines, the content is indexed. The indexed data is saved in the database, and when needed, search engines use it.
But there are some reasons when the crawl data are not indexed. Search engines do not index the data when it is duplicated and spammy.
The third one is ranking, also known as the retrieval stage. It is the essential stage for SEO. Content will rank when it goes through crawling and indexing. Your site will rank when it is crawled and indexed.
Search engines use more than 200 experimentally proved factors to rank a website. Keywords in title, responsive webpages, Meta tags, and alt tags are some known factors.
How To Improve SEO and Search Engine Rankings?
As discussed, there are factors search engines use for ranking. You can use these factors to improve your website’s SEO by combining them with the most effective strategies for improving SEO and search engine rankings.
Let’s see how.
1. Get Backlinks to Your Website
A backlink is a link that points to your website. The number of backlinks decides the importance of your website. If you have more links, it means people trust your website and its content.
There are three types of backlinks- dofollow, nofollow, and unlinked mentions. Dofollow links help in passing link juice and improve SEO. Nofollow links do not pass link juice, but they are helpful in building brand awareness. Unlinked mentions are when your website is mentioned without a link.
Dofollow links are more advantageous than nofollow links, but both are essential. You can get backlinks from social media platforms, forums, blogs, and directories. You can also do guest posting and broken link building to get backlinks.
2. Use Keywords Strategically
Keywords are essential for SEO. They are the building blocks of SEO. You need to use them strategically throughout your website- in titles, tags, descriptions, H1, and H2 tags, and in the content.
You need to find the right keywords that people use to search for content related to your niche. You can use various keyword research tools like Google Keyword Planner, Ubersuggest, and SEMrush to find the right keywords.
Once you have a list of relevant keywords, you need to use them throughout your website strategically. Use them in the title, tags, description, H1, and H2 tags, and in the content. But don’t stuff keywords. Use them naturally so that your content is easy to read and understand.
3. Optimize Your Website for Mobile
More than 60% of searches are done on mobile devices. So it is essential to have a mobile-friendly website. A responsive website adjusts itself according to the screen size of the device. So if you have a responsive website, it will open properly on mobile devices.
You can use Google’s Mobile-Friendly Test tool to check if your website is mobile-friendly or not. If it is not, then you need to make it responsive.
4. Use Google AMP
Google AMP is a project by Google that makes webpages load faster on mobile devices. It is essential to have a fast website as people do not like to wait for a long time for a webpage to load. You can use Google AMP to make your website load faster on mobile devices.
5. Create a Fast-Loading Website
Search engines give value to that website that is easily navigated and loaded. So, make sure your site is easy to load.
If you want your website to improve its search engine rankings, you should build a fast-loading website with easy navigation.
Try to test your website with a speed tool like Google’s free PageSpeed Insights tool. This test will share recommendations and scores to improve your website’s speed.
If your website’s speed is poor, visitors will leave your site and take help from your competitors.
In addition to running the speed test, you can also use image compress tools like Compress PNG to compress your website images or limit the use of redirects on your website.
All these strategies form the critical part of your website’s SEO.
6. Build a Mobile-Friendly Website
Google now penalizes those websites that are not mobile-friendly because half of the total searches came from mobile phones.
It would be best if you had a targeted audience for your website, and for that reason, mobile optimization is essential.
That’s why while building your website, keep mobile users in mind. If your website is not mobile-friendly, you will lose valuable visitors, affecting organic traffic.
A responsive site will adjust to any device, from smartphones, tablets to computers.
Using Google’s Mobile-Friendly Test tool, you can test if your website is mobile-friendly. Google will notify you and explain why your site isn’t mobile-friendly. You can submit these Google docs to your development team or hire an SEO and web design agency specializing in responsive sites.
7. Publish High-Quality Content
Search engines give value to high-quality content. Therefore, you can always use SEO to make your website content better. You have to produce high-quality, original content, provide relevant information, and be helpful to the readers.
Try not to focus on the word count. Give valuable content to the user that is worth their time.
If your website is not structured correctly, it will not rank in the SERPs. Your content should be helpful for the user. Keep in mind when you provide quality content, it will automatically help SEO for your website because quality content is a crucial factor in SEO.
8. Improve Metadata for Search Engines and Users
Improve your website metadata for ranking. It will increase your presence on top of search engines results.
Include keywords in titles. It will show on the browser window and heading in the SERP. Also, description is an essential part of SEO website help. The description provides information about what the page is concerning. During creating a description, try to use keywords that look natural.
Another pivotal factor of metadata is alt tags. It helps SEO for the optimization of visual media in your website. It helps search engines deliver visual media in their image or video results.
You can also improve the formatting of your header tags from H1 to H4. This is done to create a better understanding of your content.
9. Fix Duplicate Content
Duplicate content negatively impacts your SEO efforts. Search engines penalize sites with duplicates. The standard issue of duplicate content is multiple versions of the same web pages. To solve the problem, you need to set up redirect rules in your .htaccess. If you are not aware of it, take SEO website help from professionals.
The other common duplicate content issue is the copy content of another website. It happens when you hire a freelancer who copies content from other websites or works in an industry where some phrases are commonly used.
For example, you are an SEO expert. Then you will use terms in your content like “what is SEO?”, “SEO website help,” “Keyword research,” and more. These are the identical words used by SEO experts in their content. There are numerous tools to identify duplicate content. When you find the same content on your website, you will quickly remove the duplication, and it will help the website for SEO.
When To Get Help for SEO of Website from Professional?
When your website is not ranking against the efforts you made for optimization. Then you need SEO help from a professional.
Most website owners know the basics of SEO, but nowadays, high-level SEO needs to optimize the website better. SEO is a technique; it will affect your ranking if it goes wrong. That’s why it is necessary to do SEO correctly. That’s the time you need a professional SEO expert. They will help you to rank your website step by step. One more important thing they do white hat and follow SEO guidelines.
Optimization of a website takes time, and it is an ongoing process. That’s why professional SEO experts gave consistent time to do the task. SEO changes with time, and you need to keep yourself updated. An SEO professional has resources and updated information. If you need search engine presence and rank high in SERPs, hiring a professional SEO expert or agency could be time.
The best website has a good web design and is easily navigated. It is valuable to visitors when the website provides information to the user for what they are searching. Suppose a website has all these factors. Search engines index it if you did everything right but still have low traffic. You need traffic for leads. Then a professional SEO expert will help you out in that case.
Suppose your website offers things for the targeted audience. Then you have to make it possible for the audience to find them. SEO is a connection between business and audience. Try to hire an SEO professional. If you have fewer resources to hire SEO experts, some firms and agencies can help you in SEO.
Investment in SEO is vital for making SERP and gaining lead generation. While hiring an SEO firm or agency, go through their testimonials, portfolio, and team. When you are well aware of the firm, take SEO help for your website. Note that when you begin the SEO, the result will take time. However, the investment in the best SEO will be beneficial.