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Managed SEO Services – What You Need to Know

If you’ve surfed the Internet for a decent amount of time, then you know that Search Engine Optimization is basically the main mechanism that helps websites grow and, ultimately, become a voice in a specific niche.

Moreover, if you are the owner of a website and want to experience growth as never before, then you already know that you’ll need more than just a couple of basic SEO services.

Naturally, we refer to complex and managed SEO services that you need to make the most out of your website. This is why, in the following lines, we’ve decided to provide you with all of the information you need about these managed services.

Obviously, we are able to provide you with such services – and, for that, we’re just one click away from your SEO dream!

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What Exactly Is Managed SEO?

Basically, when you reach out to an SEO professional company – like us – and ask for managed SEO services, they’ll take over your entire campaign and make sure that your SEO is on point.

The campaign that they’ll be taking over can include all sorts of organic ranking tactics. The idea here is that no matter where you are with your website in terms of SEO, the SEO professional will adapt to it and come up with a proper strategy.

Naturally, a web presence built from scratch requires different managed SEO services than another one that needs just some improvement.

Force of Attraction for Managed SEO

Given that SEO, like any other online service, can be self-taught, the question of the day would be – why do people rely on professionals when it comes to managed SEO?

It is worth mentioning that managed SEO comes, usually, with a model that holds the hands of the clients. This is because SEO professionals will come on-board and actively work with their clients in order to increase their ranking.

Therefore, SEO service providers, clients, freelancers, as well as DIYers learn how to properly manage their online presence.

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What Can You Expect from Managed SEO Services?

As the naming implies, managed SEO services represent a full package.

Given that the SEO professionals have to adapt to the current status of your website or online business, they come prepared with a list of things that they have to do in order to achieve the end result.

The result, most of the time, implies ROI positive rankings, brand presence, and so on. Let’s take a look at the type of services that you can expect from managed SEO.

Research and Analysis

Usually, every SEO consultant starts with the research and analysis of your website/online business. This is so that they come up with the perfect road map for your success.

This stage will decide what work needs to be done when moving forward. Therefore, it goes without saying that research and analysis must almost never be skipped, or else the client may end up lacking a certain strategy on their website.

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Research of Competition

Just as with any other business, you and the SEO professional that you hire will also have to look into your competitors and their online activity. With the help of reverse engineering, you’ll be able to discover their weaknesses, as well as their strengths.

Essentially, this stage will help you find out what keywords bring the most traffic, which ones have multiple competitors ranking for them, as well as where the biggest opportunities in terms of keywords are.

Keyword Research

In the previous stage, the SEO professional will build a list of initial keywords that your strategy may contain. Then, during the keyword research stage, that list will be expanded, thus developing the road map of your website even further.

With the help of the managed SEO services, you’ll know exactly which keywords should be on which page of your website in order to maximize traffic and presence.

Analysis of the Website

This step may be applied early on, depending on whether the client has a website or not. The company that provides you with managed SEO services will take a good look at your website and determine how it currently performs and what needs to be done to improve it.

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Analysis of the Backlinks

It is believed that this is the part where managed SEO professionals show their worth, so to speak. While analyzing the backlinks of your website, they will have to be on the lookout for backlinking opportunities, as well as for backlinking dangers.

This analysis is done because the pros need to know both the quantity and the quality of the links that they’ll have to build – which is determined by the website.

Lastly, they must also remove any links that may damage their client’s website.

The Profile of the Perfect Managed SEO Service Provider

Since you’ll be needing someone to take really good care of your website, you can’t choose the first managed SEO services provider that you come across. There are a couple of things that you need to take into account before shaking hands, so to say.

Naturally, we come packed with all of the following features that make for the ideal managed SEO service provider:

  • Experience – setting up an online business can be very easy. On the other hand, being able to fully manage the SEO campaign of a website requires more than just a bit of practice. This is why you have to make sure that the service provider comes with at least 3 to 5 years of experience.
  • Track Record – naturally, you won’t choose a provider that has no projects unless they are a friend of yours. For any other managed SEO service provider, you should be able to take a look into their track record and see for yourself what they did in the past.
  • Comprehensive SEO Knowledge – such a provider must know, by all means, technical site architecture, off-page tactics, as well as on-page tactics.
  • View on the Bigger Picture – an SEO provider must, as some people say, be made of online marketing. They must understand how things work and know that SEO is part of a much bigger puzzle that they have to finish successfully.
  • Communication – the people that you’ll be working with must send you a positive vibe, as well as anything else that implies them being quality people. You should enjoy speaking with them about your website/online business and about the plans they have in mind. Naturally, they shouldn’t make you feel uncomfortable and take any decisions without your approval.
  • High-Level Marketing Plan – a good provider of managed SEO services will offer you a well-thought and strategic marketing plan. This plan should point out the fact that the team is able to see the big picture and, ultimately, help you reach your goals.
  • Dedicated Account Attention – every provider should come with an account manager that you’ll work with. This is essential because it is better if you have a single point of contact that you can rely on.
  • Full Website Audit – naturally, the SEO service provider must know the weaknesses, as well as the strengths of your website before they start any kind of strategy. If they don’t perform an audit before they start working on your business, then you shouldn’t work with them.

Why Would You Need Managed SEO Services?

Few people understand the importance of proper SEO for their website or online business. In fact, most of those that choose to pursue their success within the online environment come across SEO only when it’s too late to apply it.

This is why people usually hire a managed SEO service provider when they either start a new business or plan to re-brand their current one. In short, such services are mostly needed when there’s a lot of work to do on a website/online business.

Let’s take a look at a couple of things that make managed SEO so important:

The Importance of Keyword Research

Google relies on keywords in order to understand how relevant a webpage is. The better your keywords, the better the ranking you have on Google and on any other search engine.

This is why it is essential that the pages of your website are found by users based on phrases and keywords that are relevant to the content you have on it. Here is where SEO professionals really help you – via competitor and keyword research.

The Importance of Market Research

Market research tells you more about the people that you are trying to sell your product or service to – or simply, the people that interact with your website. You have to know all of this because, obviously, you must understand the market in order to determine what you should do to improve your website.

Market research is done by SEO professionals in order to guide the design of their strategy, as well as any marketing or advertising plans. When such research is not done, the markets won’t respond to your products or services as expected.

The Importance of Backlinks

Backlinks, as you may know, come from other websites and point to yours. Naturally, this can be either a bad or a good thing. In this case, the source of the link that points to your website is very important.

If the source is a website that Google labeled as trustworthy, then the backlink will increase the value of your own site in return. It goes without saying that if you have a plethora of these high-quality links pointing to your website, then you are going to rank quite high in the search engines.

Managed SEO services providers do a lot more than research keywords, the market, and analyze backlinks. However, these three are the foundation of every online business and have to be taken care of properly.

Naturally, this doesn’t mean that SEO professionals should skip competitor research, for example, or a full website audit. In some cases, those are just as important as thorough keyword research.

The Benefits

So, do you think you need managed SEO services? We believe that everyone needs them – and here’s exactly why!

Saving Time

First of all, SEO takes a lot of time – in fact, you are almost never done when it comes to applying and improving SEO strategies. The markets and the online environment are in constant change and, therefore, you have to be prepared to change your SEO at any given time.

Increasing Profits

Moreover, SEO is highly profitable. SEO is, in short, what makes the difference between profits that couldn’t pay a salary and profits that could allow you to hire an entire team to manage your business. This is why managed SEO services are a more than worthy investment!

A Helping Hand

Then, an SEO professional will have enough time to look into your business and tell you exactly what’s wrong and what’s good. They won’t stick simply to SEO and make sure to give you the best advice that you can get to improve your online presence and so on.

As mentioned above, they will pretty much hold your hand while working with them. As such, you’ll learn more than you would if you read online articles about SEO and such.

Even though you’d prefer not hiring any professionals and coming up with an SEO strategy on your own, it goes without saying that professionals can help both you and your profits much more!

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Final Thoughts

In the end, it is safe to say that managed SEO services are needed by any websites that want to be transformed into online businesses or brands by their owners.

While social media networks and such don’t rely on SEO that much, it is important to understand that a website, online platform, or online business will eventually die if proper SEO strategies are not implemented.

We are certain that you don’t want your website to get stuck in the depths of search engine rankings. Instead, if you want to be successful and see it high, then make sure to rely on managed SEO services as soon as you have the chance!

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Roger Avila
Roger Avila

Roger is an SEO manager at JetRank

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