The majority of the world’s population visits websites on the internet by finding them through search engine results. Because of this, you must make your website rank high on search engine result pages if you have one. No matter what your goals are, this will be highly beneficial for you.
One way to boost your site’s search ranking is by employing different on-page SEO strategies. By on-page SEO, it means elements and variables on your page. As it will be the one to show up on search results, it is valuable that you optimize them.
If you want to improve your website’s on-page SEO, here are ten techniques that you can use.
10 Techniques You Can Use to Increase On-Page SEO
Create Quality Content
One of the most important on-page SEO strategies that you can use is content creation. Everyone who wants to rank high on search engines makes the most of it. When you create and publish content, one of the main things you should remember is to make it a high-quality piece.
No matter how much content you have on your page, they may not rank high if they are subpar. Search engine algorithms prefer to place informative, helpful, and unique content higher on result pages. When creating your content, always ensure that they are original. Do not simply spin them from other blog posts. Do not plagiarize them either.
If you own multiple websites, keep the content exclusive to one site only. To place higher in search rankings, there are various tricks that you can do. The first one is to make it well-researched. Make your work readable and informative.
To keep the attention of potential site visitors and site crawlers, try to make them varied too. Do not just post text articles, but try adding images and videos. It is also best to create content tailored for your target audience. This is not only to reach the community you want but also to improve result positions.
Incorporate Keywords on Every Page
Keywords are what make on-page SEO techniques very powerful. This is because you can place keywords on various parts of your website. You can put them in your content, your HTML tags, and even on your URL addresses.
To make the most out of the keywords you use, do keyword research ahead of time. Find target keywords that the people in your industry use. You should also note related keywords too. While target keywords are given priority, associated keywords can be placed in content bodies, headings, and miscellaneous HTML tags.
Search engines also give points for keyword and topic relevancy. Because of this, you can get the best results when the keywords you use are related. If you want to know the best-related words, you can usually find them in suggestions from search engines.
Optimize Media Contents
No matter what kind of website you own, there are many advantages when using multimedia content. They are not only great ways to entice potential site visitors. They can also be used to boost your website’s search engine optimization.
The usual multimedia elements you can use are images, videos, and music. To add variety to your content pages, you can add one of them. To keep your site and blogs interesting, it is better to avoid walls of text. Images are a great way to add a dynamic touch.
When using media content, it is best to use original ones rather than what you can find on the internet. You can further optimize images by taking advantage of their filenames and alt tags. Instead of using default names and labels, try to make them descriptive. If it is possible, you can also include keywords for your multimedia content.
Format Your Content Properly
Properly formatted website pages are not only great for site visitors, but they are also excellent in helping search engine site crawlers. When you format your pages, try to make content sections readable. You should also make proper use of the different available headers.
When it comes to headers, one rule you should always follow is to use a unique Heading 1 tag for every web page. Aside from that one, you can also use other headings to include additional keywords for your page content. Make sure to avoid single-word headings. Keep them interesting and informative – you get plus points from your visitors and search engines.
For your content, it is vital that individuals can read them properly. Make use of lists to add variety to walls of texts. You should use an excellent font and font size. If your content has words or topics that need emphasis, do not hesitate to use bold, underline, or italic styles.
Create Internal Links
Internal links are critical on-page SEO elements because it is a quality-of-life feature for human beings and search engine bots. With excellent internal linking, you can allow them to reach all of the pages on your website. While navigation bars are great ways to add internal linking to your website, you can also link pages using other page elements.
You should follow a spider web or a pyramid scheme when you do internal links. Ensure that every page of your website has received at least one internal link. If you want search engines to find your most important pages, you can also allow multiple pages to link to them. When adding links to your page contents, it is best when they are around three to six internal links, not counting the ones on navigation bars.
Improve Your Website’s Responsiveness
Did you know that more than 60% of the queries received by search engines are from gadgets other than computers? Because of this, improving your site’s responsiveness is a core on-page SEO technique. It does not only ensure that your site visitors do not leave immediately, but it is also a way for you to get better search engine results positions.
You can use both paid and free tools when you want to measure your website’s mobile friendliness. Google has a free tool that you can try out. If you’re going to manually check it, you can use an emulator to try out different screen sizes.
There are different ways to increase your site’s responsiveness. However, most of them need web development skills. If you want to improve it, you can learn them yourself. If you have the budget, you can outsource and have someone else do it for you.
Allow Comments on Your Site
Comments are often overlooked in websites by most site owners. However, that is not the case with search engine algorithms. Comment sections can be seen as interaction for your website by search engine bots.
Because of this, it means that more comments imply that your site will appear more active. Aside from that, you can also catch the attention of potential site visitors by allowing comments on your page. If they want to learn more about your posts, replies can do that.
However, allowing comments can be a double-edged sword. You should ensure that they are adequately moderated to avoid spam or malicious comments. Try to use comment moderation so that you can filter out nasty comments. When you receive comments, it is also best to reply to them. This is also another way to increase interaction for your site.
Optimize Your Website’s URLs
Your website’s URLs are also helpful in improving your website’s SEO. A good URL address can help improve your website’s search engine rankings. This is why you might have noticed that websites with high search engine rankings usually have structured site addresses.
To optimize your website’s URLs, there are several things that you can do. The first one would be to ensure that they contain no more than 255 characters. Using hyphens is the recommended course of action if you want to separate words.
Your URLs should also include your target keyword. Make sure that you avoid using default site addresses. Instead, make them short but descriptive. You can also get better results by structuring them and grouping relevant pages into categories.
Make The Most Out of HTML Tags
Taking advantage of your page’s HTML tags, specifically the title tags and meta description tags, is a great on-page SEO strategy. If you do not know what these tags are, these are the ones that show up in the search engine result pages. Both individuals and search engine algorithms use them to determine whether your page is relevant or not.
When you try to optimize the meta description tag, you should remember that it should be informative and can catch people’s attention. It would be best to make them a summary that does not go past 155 characters. You can include related keywords in your meta descriptions. If possible, making them localized is excellent, too.
Title tags, on the other hand, should be limited to 60 characters. Like meta descriptions, titles should also include keywords. It would help if you placed your target keyword in your page titles. If you can, look up power words, familiar words, and emotional words. These do not only increase potential site visitors but also help with SEO.
Increase Your Page Speed
The final on-page SEO strategy you should do is increase your website’s loading time. This is not only for search engine algorithms but also for potential site guests. The maximum loading time for your website should be three seconds per page. If you do not know how to measure it, you can use free software like Google PageSpeed Insight.
There are several ways for you to increase your website’s speed. The first way would be to use caches. You can also opt to compress multimedia content. If you can handle it, cleaning up your website code can also help speed it up. If you are on WordPress, proper usage of plug-ins can also contribute to a better loading time.
Start Using On-Page SEO Techniques
There is nothing more potent than on-page SEO if you want to make your website rank high on search engines. Using these techniques can help you with that. When your website gets a high search engine position, there are multiple benefits that you can enjoy.
There are several ways to do it when you want to employ these strategies. You can opt to do it on your own. If you have the budget and resources, you can also benefit from SEO companies and agents.