Companies invest more in advertising than ever. And if you’re a business owner or marketer, the odds are that you’ve heard a lot about SEO. You might have been advised to use it, or you might have been advised against using it. But is this approach right for your company? Acknowledged as an essential element in a successful marketing approach, SEO can really bring you the visibility you need to develop your business. Keep on reading if you want to learn more about organic SEO.
Benefits of SEO
SEO stands for search engine optimization. It means that you aim at enhancing the rating of your website so that it appears in the search engine of people whenever they look for certain phrases or words. One of the most convincing benefits of SEO would be that it helps you generate quality traffic. But we’ll get into more detail in the comparisons below.
SEO vs. Paid Advertising
There are several approaches to generating more traffic nowadays – SEO is one of them. But another one is as old as time – namely paid advertising. Although today it is done differently, this approach has been tested by many. The question is, is SEO better than paid advertising or the other way around? And if it is, why is that?
For one thing, a fundamental benefit of SEO is that it is a legit inbound marketing strategy. Meanwhile, paid advertising is an outbound marketing strategy, meaning that you reach out to customers, whether they want to find out about your product or not. SEO, as an inbound method, is focused on a more specific audience – an audience that is more likely to appeal to what you have to offer.
On a different note, inbound marketing – such as SEO – is centered on the consumer. And this is the key in today’s marketing approaches. Considering the competitive nature of the marketplace, distinguishing your business from others is critical. Also, when you concentrate your attention on attracting people who are actually interested in what you have to offer, this means that you are more efficient in reaching onto your audience.
Paid traffic or paid advertising is instant – thus, people can see your ads on Google. It means that you pay a website so that it sends you traffic. Although at first, the startup cost for paid advertising is low, the ongoing costs are high, not to mention that in the long run, in order to continue getting traffic, you need to keep paying for those ads.
Both can work, but it’s up to you to test which one suits your business best.
SEO vs. Social Media
Social media is also gaining proportions by the day, which is why it is used as a means of advertising and generating more traffic. The truth is that, as a marketer or business owner, you should try different approaches. Did you know that the younger demographic considers the recommendations of their peers on social media when it comes to making an important purchase? Social media might be very efficient, but only in a specific target demographic. This is the key to ensuring that your involvement is relevant and that you’re not wasting time and resources.
Meanwhile, organic SEO targets people not by considering the channels they are following on social media, but rather the conversations they are likely to have. That being said, when it comes to social media advertising, the creation of the customer prototype depends on the personality of the consumer. On the other hand, organic SEO focuses on the behavior of the consumer to determine the profile of the person who might be interested in a product or service.
In regard to the involvement needed for social media, it entails more effort in comparison with organic SEO. The only condition is for the SEO approach to be done accordingly.
How Does SEO Work?
This is perhaps the most common question on this topic. Basically, SEO is an acronym. It represents the process of optimizing a website, so that you generate organic or, better said, unpaid traffic. That is to say, SEO means that you implement specific changes to the design and content of your website, in order to make it more appealing to the search engine. There are several elements that impact SEO – such as content marketing, on-page SEO and off-page SEO.
Basically, on-page SEO refers to the elements found on your website. That is to say, these are the things you have control of – such as the title tag, the meta description, the sub-heading, the internal links, image name, and ALT tags, so on and so forth. Although these details might seem insignificant, they matter in the long run for organic SEO, as they include essential keywords that optimize your visibility.
Concurrently, by implementing internal links or hyperlinks to content from other websites, the search engine finds out more info about your website.
Another element that is just as important is the mobile-friendliness of your website design. Now, more than ever, people look up information on their mobiles, and business owners and marketers shouldn’t neglect this. This is critical for the overall user experience but also for SEO.
Moving on to off-page SEO, you should know that there are other elements that could influence your ranking. These are the elements you don’t necessarily have control of. For one thing, there would be trust – which is a key element in a site’s Google Ranking. This is basically how Google assesses whether a website is legit or not. Building trust is possible by implementing quality backlinks from authoritative websites.
Social signals – likes and shares – are also related to off-page SEO. It’s important to have your content shared and liked.
Although you cannot control off-page SEO, what you can do is focus on providing quality content, which will be seen as valuable by your target audience and not only.
Organic SEO FAQs
Evidently, there are numerous questions regarding SEO. We would like to answer some key questions, in this way bringing some clarity on this topic.
What Is Organic SEO?
Basically, organic SEO makes reference to the strategies used in order to get a high ranking on a search engine. The methods used in this approach include keywords, high-quality content, backlinking, so on and so forth. Organic SEO is the result of landing potential clients on your website without paid advertising.
Why Is Organic SEO Important?
Regardless of the many approaches used in marketing plans, organic SEO remains important because it focuses on relevance and quality. New methods are implemented daily, but at the end of the day, by providing relevant and quality content, you can significantly optimize your clicks through SEO – especially over the course of time. Organic SEO might not generate immediate results, but time usually shows its efficacy. Aside from this, Organic SEO contributes to ranking higher in Google.
What Is Organic Search Ranking?
There are two types of rankings – organic and paid. Organic search results are basically the listings that address the search query of the user, depending on relevance. Organic search ranking means ranking high in the search engine, and this is what SEO is about. Meanwhile, paid results are advertisements, meaning that the marketer or website owner paid for displaying specific keywords.
Is Paid SEO Worth It?
Paid SEO is also referred to as SEM. Basically, SEM entails everything you pay for. SEM might be your best bet if you want to reach the top of the search results right away. Some people consider that this is worth it, but the ongoing cost is pretty high.
How Long Does SEO Take to Start Working?
Okay, so you’ve read that organic SEO is the way in which you can generate traffic to your website but it’s not as time efficient as SEM. Therefore, how long does it take until you notice the results? There’s no universal answer: it depends. This may seem like a drag but that’s just the way it is. Some marketers notice improvements in a couple of weeks, whereas others see them in a matter of months.
How Much Is SEO per Month?
The cost of SEO depends on what you choose as the prices vary on the service per se. In 2019, most SEO projects cost around $750/$2,000 per month depending on the scope of the project. It’s best to discuss this with a professional SEO expert, as each business has different needs.
What Is the Difference Between SEO & SEM?
The difference between the two is simple. SEO stands for search engine optimization and SEM stands for search engine marketing, which is paid advertising. The latter means you buy advertising space in order to show in the search engine results. Therefore, as opposed to trying to rank higher and get free traffic via organic SEO, you pay for visibility.
The Bottom Line
All in all, we hope that this article has addressed most questions you had regarding organic SEO. The truth is that SEO remains a safe and relevant way of generating leads and visibility in the competitive marketplace. If you haven’t tested its effectiveness just yet, you should look more into it and take the leap. You won’t be sorry.