When someone looks for a plumber these days they rarely look go to the yellow pages anymore. 91% of adults use search engines to find information on the web. Let’s face it, everyone has a smart phone these days. When someone needs a plumber, they’ll probably be looking for one on Google.
If you’re website shows up on the first page you have a chance of getting their business. Keep in mind that roughly 92% of search engine traffic goes to the first page. So being on the first page is crucial to getting leads through search engines.
That’s where Search Engine Optimization or SEO for plumbers comes into play. But SEO seems to be thrown around quite a bit, what is it exactly?
What is SEO?
SEO is the process of getting a website to show up higher on the Google search results with the intent of getting more leads, calls and sales for your business.
SEO is ultimately a popularity contest. The website that is the most recommended (in the eyes of google) will show up at the top. The popularity or authority of your website depends on the number of inbound links your domain has when compared to your top competitors. When it comes to links, quality trump quantity.
With over 200 known SEO factors it is a very technical task. Optimization of the content and code on your website is required if you expect to be anywhere near the first page for competitive keywords.
A strong plumbing SEO strategy will include a solid off page and on page strategy along with years of proper experience. SEO is not something you want to outsource to those who lack experience because when done wrong it can lead to Google penalties that are nearly impossible to recover from.
Is Your Website Ranking?
Your website should be generating a considerable amount of leads and sales. If not, you’re falling behind your competitors.
Having a website won’t cut it these days. Take a few minutes to see if your website is even showing up on google. Try Searching “Plumber + your city”. If you don’t show up on the first page your losing sales every day to your competitors.
Claim your free audit
Better yet, if you’d like a free plumber SEO audit for your plumbing business to see if you’re website is ranking for the right keywords fill out the form below.
The Importance of SEO
Are you debating weather or not plumber SEO is right for your company. Here’s a quick list of the main benefits of implementing SEO and the importance of SEO.
- Inbound Leads/Clients/Appointments/Sales
- Brand Awareness
- Social Promotion (Free Advertising)
- Increase Sales Conversion
The main reason a plumbing business owner would invest in SEO is if it will bring a return on investment. Another thing to keep in mind is that SEO should bring in more revenue than it costs. Most of all, Plumber SEO is an inbound marketing effort that should aim entirely at increasing sales and conversions.
SEO Isn’t Easy: Top three factors affecting your SEO
- On page factors such as your websites content and code needs to be optimized
- Off page factors: Links from plumbing business directories, Social Media, and many other reputable sources
- Overall design of your website must be user friendly to leave a good impression of your plumbing business and encourage user interaction
Our Plumber SEO Process is Focused on Results
- Complete Website and SEO Audit
- Our process starts by analyzing where your website currently stands for each targeted keyword. We analyze your websites code, structure, design, and content.
- Keyword Research
- Once we identify where your website stands we can make a list of which keywords we would like to rank for.
- Competitor Analysis
- By Analyzing your competitors we can understand what we’re up against.
- Search Engine Optimization
- Once all the research is done, we can get to work and start ranking your site higher on google.
- On-Page Factors
- We maximize the on-page factors each page that will be targeting a keyword
- Off-Page Factors
- We optimize off-page factors to increase your website’s page authority
- Website Structure, Code and Design
- Any major code or structural issues will decrease your chance of ranking on google.
Find out more about our SEO Pricing.
In Depth SEO Audit
Our SEO audit goes above and beyond what the competition. Typically most agencies will just throw in the keyword in a few places around your website and hope it ranks. That strategy is like throwing darts with a blindfold on. In order to properly optimize your site it’s crucial that your SEO agency takes a deep look at your competition.
Why reinvent the wheel when you can build off of someone else’s success? The right SEO audit will look into the source code of your top ten competitors to understand what they are doing to show up on the first page.
Keyword Research
Keyword research is one of the most important aspects to a successful SEO campaign. It takes at least 3-4 hours to come up with 100 high quality keywords to optimize your website for. While most cities will have the same basic keywords like “plumber + city” only a true expert can find the hidden gems. With thousands of keywords available it’s our job to organize them into keyword groups and make a list of the pages that will be optimized for each keyword group.
On Page SEO Factors
On page SEO includes the content and code that is on your website. This is where we strategically place the keywords in your content, but it doesn’t end there. Website speed and user experience are examples of a few strong on page factors that must be analyzed and optimized. There is a long list of on page SEO factors, but don’t worry, we have you covered.
Many on page SEO factors also increase the user experience. For example, a big SEO factor is whether or not your website’s design is responsive. In other words, does your website look good in both mobile and desktop. If your website is not responsive Google bots will be able to tell and that will negatively impact your SEO. On top of that if a user lands on your site and it’s not responsive you’ll likely loose that traffic because of a bad user experience.
SEO Vs. Other Digital Marketing Techniques
SEO is by far the most cost effective marketing technique out there. It’s pretty simple once you think about it. The right SEO campaign puts your plumbing business in front of your ideal client when they’re searching for you. Once your website is ranking, you don’t have to pay per click or view. Over time you’ll see that your ROI with SEO is going to sky rocket.
What To Look For in a SEO Agency as a Plumber
If you’re planning to hire an Plumber SEO agency there’s a few things you need to keep in mind. Next, I’ll be going over the most important factors to look for when hiring an SEO Agency for your plumbing business.
1. What is your next SEO Agency proposing?
SEO agency’s typically “Guarantee” first page rankings, but is that really what you want? Aren’t you doing SEO to bring more clients? Yeah, getting on the first page of google is the goal of Plumber SEO, but for the right keywords!
2. How many clients will Plumbing SEO bring you per month?
Like I mentioned above, most plumber SEO Agencies that work with plumbers will gladly go over rankings, but they rarely go over how many clients they can bring. Make sure that you know how they’re targeted keywords will translate to direct phone calls.
You’re next plumbing SEO agency needs to be focused on bringing you clients, not ranking your website. Ranking your website with the intention of bringing more phone calls, or appointments, needs to be the goal.
3. How many sales will SEO bring?
The final goal of all inbound marketing is not appointments, calls, visits, impressions; the goal of all marketing is sales. How many sales will this new plumber SEO agency bring your plumbing business?
More importantly, are the proposed sales more than the required investment? In other words, will you see a solid Return On Investment (ROI) for your plumbing SEO costs?
If these metrics aren’t answered by your future plumbing SEO agency, make sure you ask them or simply move on to the next. You want your SEO agency to use your company dollar with the intent of bringing more sales.
