When someone looks for a plumber these days they rarely look go to the yellow pages anymore. 91% of adults use search engines to find information on the web. Let’s face it, everyone has a smartphone these days. When someone needs a plumber, they’ll probably be looking for one on Google.
If your website shows up on the first page you have a chance of getting their business. Keep in mind that roughly 92% of search engine traffic goes to the first page. So being on the first page is crucial to getting leads through search engines.
That’s where Search Engine Optimization or SEO for plumbers come into play. But SEO seems to be thrown around quite a bit, what is it exactly?
What is SEO?
SEO is the process of getting a website to show up higher on the Google search results with the intent of getting more leads, calls, and sales for your business.
SEO is ultimately a popularity contest. The website that is the most recommended (in the eyes of Google) will show up at the top. The popularity or authority of your website depends on the number of inbound links your domain has when compared to your top competitors. When it comes to links, quality trump quantity.
With over 200 known SEO factors it is a very technical task. Optimization of the content and code on your website is required if you expect to be anywhere near the first page for competitive keywords.
A strong plumbing SEO strategy will include a solid off-page and on-page strategy along with years of proper experience. Local SEO is not something you want to outsource to those who lack experience because when done wrong it can lead to Google penalties that are nearly impossible to recover from.
Is Your Website Ranking?
Your website should be generating a considerable amount of leads and sales. If not, you’re falling behind your competitors.
Having a website won’t cut it these days. Take a few minutes to see if your website is even showing up on google. Try Searching “Plumber + your city”. If you don’t show up on the first page your losing sales every day to your competitors.
Claim your free audit
Better yet, if you’d like a free plumber SEO audit for your plumbing business to see if you’re website is ranking for the right keywords fill out the form below.