Roofing Advertising and Marketing Strategies for 2022

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Roofing advertising and marketing is an essential part of the roofing business to generate more leads. So It is an effective and better way to get more leads. Because You can get leads from offline and online platforms.

Brand response marketing is a way for you to stay in front of your market on social media and engage with them. When people are ready, you’re top of mind. They haven’t forgotten about you, and they can contact you to do their route or whatever services you offer. So You can get more leads through social media platforms and google Ads.

Create a roof company website

So you need to build a company website. But Your company website should be optimized and created toward a particular region because that is where the company will generate roof lead.
So You can start doing it on a day to day basis using your social media profiles or Facebook business page.

The most important tool for this really is the website design. Because The most important factors of your roofing website to get conversions and these roofing leads you’re looking for will be the simplicity and the user experience of the site. So with all the devices nowadays, as soon as someone lands, if they’re on mobile, they need your phone number. If they’re on desktop, maybe hunting for multiple sources at home, your form should be discoverable, but also reviews, having those readily available, and ease of use on the site. Just simply making things quick and easy to find.

It is easy to get caught up with the design component. Still, we are designing the website for marketing, not necessarily to have certain colors or things away, so it’s good to keep the marketing component in mind when designing and making all decisions based on that.

Some Ways that roofers generate leads off a website?

So on the site, to capture information, there are phone calls, people can call in immediately. Form fill outs, some roofers will have live scheduling on there, but a lot of times, it’s just
1. name,
2. e-mail,
3. phone number,
4. Address

Maybe some additional information like what specific job you need doing.
But outside of that, there’s a lot of room for discovery-ability on Google as well, in terms of re-targeting people and bringing customers back maybe did not convert the very first time.

If you don’t have a mobile-friendly design, you’re creating many issues for the scalability of your business. Most customers are discovering businesses nowadays on mobile phones with Siri and running mobile searches.

Often, if that first experience is not good, people may not come back and look at your business.

Blog post

Publish blog and articles on your website daily, guide people about roofing service through content work.
And Use well research and related keywords in the content. Use specific keywords like.

  • Roof company
  • Roof repair service
  • Roofing repair

So Use top keyword research tools. Use other SEO strategies for uploading content on the website. Provide valuable information. Also, write a FAQ in the last section of a blog post.

The SEO component we’re talking about. You need to optimize your site and have a continual strategy creating content, and that’s how you can improve your organic ranking. One thing that supports the organic ranking, just below the paid ads, is Google maps. Having a profile on there and that activity and generating reviews will also affect your organic ranking.

YouTube Videos

  • Create YouTube channel
  • Shoot each video of constructional work which you have done
  • Show your expertise with other peoples.
  • Tell them about your offers, price, and services.
  • Edit the videos
  • Post the videos with the location of your company with a hashtag
  • And Go live on YouTube.
  • Answer the queries of peoples on live shows

Whether it be your Instagram or Facebook?

So You can start using some of these things and start posting on them regularly. What you want to include in all of your posts is your lovely face.


Facebook’s algorithm will publish your live feed to much more people than say if you were to publish a post.

You must add a company website link to Facebook ads or with a social media profile. So Through social media advertising, you need to make it easy for customers to link with you.
Be sure to mention your services, contact number, website link, direction through Google map and a link of social media profiles.

So start going live; That helps. Whenever you’re out at a job site, pull out the smartphone, turn it on live and tell me what’s going on the roof. But Start doing that regularly.

It’ll reach more people. Because your Facebook is seeing that people like this stuff, people interact with it, so let’s push it out to a few more people.

Facebook Ads

Facebook has both free and paid plans for an advertising roofing company. So you can get a lot of customers through social media. But there are other advertising alternatives such as Facebook advertisement. Facebook ads convey a roofing company’s portfolio with its customers by sharing useful data/information.
So Facebook advertising allows you to target your audience according to Ads and graphical information.


You can get roof lead through the top social media platform. Follow some strategies of Ads; follow these steps.
Sharing Photo
Roofing service projects
and different company assets

are very helpful for your social media platforms (Instagram) and company website.

Google My Business

Facebook is in the business. But Google is in the business of pleasing its customers. So understand that you need to attract more engagement with your social media profiles.

So We highly recommend you work daily, which is your Google My Business listing. There is a post feature available to you and all of your competitors, which will actually produce new roofing leads for your business. Because Google My Business is very similar to using social media Facebook or Instagram, users take pictures, write a caption, and post it.

Google Ads

Google owns Google AdWords. Because The number one search engine in the world. So It gets highly targeted traffic to your website.

You can put a picture in, and you can have image ads. So There’s rebranding and remarketing. If someone’s searching for a roof, you’ll pop up, and everybody’s you’ve seen this on Facebook, YouTube, and Google.

Paid ads, you pick keywords you want to bid on that are qualified for your business and then create ad copy and send people to your site, so you gotta pay for those. It’s a great way to get started and get business immediately.

In this roofing company promotion method, you don’t need to research keywords. So they automatically set your company ads dependent on how users search. Google ads service might enable your roofing business to interact with more customers.

TV commercials and print media

You can use the local networks. Because They’re a little pricey, what we like, and our tip is the local cable network. These are outstanding, and They’ll create the spots for you well. They’re also exceptional; just some local videographers that can whip these up 30-second spots. So Cable TV is a great way to market your business and a great way to get more roofing leads.

Now again newspapers many people don’t use newspapers well. It is because they’re going away, so one newspaper did they’ve gone to online everything’s online.
So you can put a print ad in the local paper. You can get a lot of calls all the time for roof repairs roofing siding.

Local Marketing

Most roofing companies focus on digital advertising. But It doesn’t mean that traditional resources are not sufficient—You can get more lead through print media..

  • Flyers
  • postcards
  • yard signs
  • door hangers
  • Give the card to the customer

Market roofing strategies for weather damage

How to market roofing strategies for weather damage to market your roofing company properly.
Communicating to your target audience seems simple. But it’s important to have a message that strikes a personal chord; maybe that means exploiting their fear most whatever weather in your region and show how your roofing skills can solve that.

Get to know people in your community and spread the kind word. Or how about this? Offer a referral discount to your favorite clients for telling their neighbors about your handiwork? Before you know it, you’ll be the talk of the town after all your roofing company is local. So you’ve got to keep your marketing local as well.

Also, get your company online you’re not too old or too traditional to avoid simply that world anymore have to build you a simple website with whom you are, what you do and how to connect with you while you’re at it, get on Facebook and Twitter.

It’s the best way to update your neighbors with the latest weather and roofing news, when that big storm comes and they’re safely sheltered, they won’t know what hit them.

Suppose you do the advertising of your roof company through social media and another online platform. So It will be beneficial for your company.
So it will be easier for prospective customers to find an excellent company because people from different areas will know your company through advertising. Then customers will come to your company for roofing services.

Let’s Talk

Let’s start hitting your business goals. Contact us today to speak with one of our digital marketing experts.

Roger Avila
Roger Avila

Roger is an SEO manager at JetRank

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