SEO for Surgeons is becoming more and more important. Since a vast majority of the market looks for services through search engines, showing up when your potential clients need you most is crucial.
Marketing in itself is an important step to a profitable Surgeon practice. Having such high value clients, one extra client per week can lead to substantial growth to your business.
Why SEO Effective?
One of the most targeted marketing methods is Search Engine Optimization, SEO. The reason SEO is so much more effective than many other marketing methods is that SEO is a strategic way of putting yourself in front of your ideal client when they need you most.
What Is SEO?
Taking one step back, SEO is the process of ranking a website higher on google for targeted keywords.
As a general rule of thumb, one of the most important keywords your website can rank for on google is “Your City + Surgeons”, but there are literally thousands more.
Why Is SEO Important?
Well for one, you are getting in front of a potential client when they are searching for your service.
Also, by showing up higher on search engines for targeted keywords you increase the likelihood of your potential client calling your business instead of your competitors.
The website that shows up on the first page of Google gets 16% of all clicks. The website on the last position of the first page gets less than 5% of clicks.
After that client is on your website, they get to know your business and if your website has strong sales copywriting and impressive design the chances of them calling you are relatively high.
Aside from the increase in sales, SEO also increases brand recognition and trust. If you show up above your competitors your potential clients begin to believe you provide better service, which I’m sure you do.
If you want to find out more about our pricing take a look at our SEO packages.
So how do you get started?
Get a SEO audit and competitor analysis to see how you compare to your competitors.