When you want to improve your website’s search engine optimization, there are different ways that you can go about it. You can either contact an agency, use an automation tool, or do it on your own. It might be hard to avail SEO packages, especially when you are starting out and only have a limited budget. You can personally handle things when this happens – or let a machine take them.
Different Types of SEO Strategies
When you want better search engine optimization for your website, there are different types of strategies that you can use. By implementing each plan, you can let your website have a better search position. However, if you only have enough to budget or skills, you can opt to apply only a single type or two at first.
As its name suggests, this SEO technique is related to your website. When you use this strategy, you optimize every page on your website. This is because different pages have varied search rankings. You can have higher positions in search results when you can adequately modify each of them to fit the search engine analytics’ standards.
When you use the on-page SEO strategy, there are some things that you can do.
- Utilize the metadata of every page
- Determine the keyword frequency
- Use external and internal links on your website contents
- Do keyword research
- Modify the URLs of every page
Off-site SEO strategies can also be called off-page techniques. When you employ this strategy, you are not modifying or customizing your website. Instead, you are boosting your search engine position using external factors. With this SEO strategy, you perform activities outside of your website to show that it is reliable, relevant, and trustworthy.
While the most famous example of off-site SEO is linking, it is not the only one. Here are some ways for you to increase your website’s off-page search engine optimization.
- Create backlinks to reputable sites
- Ask trustworthy and high-authority sites to link to your website
- Get your customers to share the link to your website through sharing options from your website’s contents
- Promote your website on social media
- Collaborate with other brands to perform linked or unlinked mentions
With this SEO strategy, you would need to consider the technical aspects of your website. This is not about the contents or the links. Instead, it focuses on whether your website is functioning correctly. With great Technical SEO, search engine analytics will have an easier time browsing through the different contents of your web pages. This, in turn, boosts your search positions.
If you want to try your hand at employing technical SEO, here is a list. You can use them as an SEO strategy example and apply them to your site.
- Make your website responsive
- Clean up your XML sitemaps
- Improve the loading time for your web pages
- Remove duplicate contents
- Repair broken links
Combining SEO Strategies for the Best Results
While you can opt to use a specific SEO technique to save money, it is still best to combine them all. This is because you benefit from each strategy and because another one can boost every type. If you are trying to save money or can only do minimal techniques, you can pick a few activities of each kind and apply them.
Since not every activity for each strategy needs a budget or a high technical skill, you can even do them independently. Whether you make content, fix the broken links, or contact influencers, each kind has easy things for you to do. You can try out with them and build this foundation when you get more budget or better skills in the future.
SEO Strategy Example with an Automation Tool
If you want to help improve your website’s SEO but do not want to get the services of agencies or companies, you can rely on an automation tool. You can employ this SEO strategy example if you want additional assistance. While some applications are not free – and can be pricey – they allow various activities that can boost your website’s position in search rankings. In particular, most automation tools can help improve your website’s technical SEO.
Different Activities Performed by Automation Tools
1. They can monitor your site.
It is hard to determine how effective your website’s technical search engine optimization is. Since this covers various things that you might not be familiar with, it might be better to use an automated application to handle it for you. This is especially helpful if you are not technically skilled.
With the automated tools, they will crawl on your website. Depending on the number of pages, it may take some time. However, after crawling, it will then provide you with inputs regarding the various technical aspects of your site. It will show which elements need improvements, such as the broken links of your site, its responsiveness, and its load time.
2. They can provide performance reports.
Depending on which application you use, you can receive various performance reports with an SEO tool. These reports are not only necessary when you want to detect which strategies you need to improve on, but it is also essential if you need to showcase your website to other people. With the reports, you can see how your website is growing.
An automated tool can provide you with reports on the site, backlinks, current search position, and many more. While some automation only has this functionality, others can help you with lacking aspects of your website’s SEO.
3. They can track your current ranking position on search engines.
High ranks on search engine results are the goal of every website’s search engine optimization strategy. While tracking the position of your website for every keyword can be doable on your own – or with a team – it can be a tedious task when done alone.
There are automation tools that can help track your website’s rankings on all related keywords. They will also be able to do it in a shorter period than if an individual does it manually. It will simply compile your website’s keywords, track them on search engines, and provide you with the results.
4. They can review competitor sites.
Some automation tools can review and track the most similar websites to yours. Whether you are running a personal blog or an eCommerce site, this is a helpful activity to help your website stand out. When you can track your competition, you will know which strategies are adequate for your current niche.
Top SEO Automation Tools
Despite being an expensive automation tool, Ahrefs is one of the most popular applications in the market. This is because this tool is one of the most well-rounded of its kind. It provides numerous functionalities at once, so you will not need to buy additional tools to handle different activities.
With Ahref, you can allow it to audit your site to discover potential problems such as dead links and broken tags. It can also monitor competitor sites and look for related keywords. With these two functionalities, you can optimize your SEO strategies. It also helps you track your current rank on search engines and allow you to look for the best content in your website’s current industry.
SentiOne is an automation tool that you can use to determine site traffic and sales opportunities. While it does not fix or report technical SEO problems like other automated applications, it can still be used to boost your search ranking. Notably, it can help with off-page and on-page SEO strategies.
With SentiOne, you will track relevant keywords for your site. It will also help you determine whether your site or brand is mentioned in social media applications. It is an automated tool that can help you learn more about your target market. While it mainly helps with social marketing strategies, its reports can still be applied to SEO strategies.
SEMrush is one of the most comprehensive tools for SEO automation. With this, you can handle both the most basic and the most complex activities you can perform when you follow SEO strategies. It has a broad reach and considers data information on a global scale.
With this automation tool, there are a variety of things that you can do. You can use it to research trending keywords and phrases that will be most useful for your site. It allows you to pick between global and local searches to customize your strategy. It can also analyze your website’s and its competitors’ backlinks. Aside from that, it also provides site audits and position tracking to improve your SEO strategy further.
SEO Companies Vs. SEO Automation Tools
While SEO automation tools are already beneficial on their own, if you want more comprehensive assistance, you can opt for SEO companies. Despite being the more expensive option most of the time, there are just some things that a group of individuals can handle better than an application. Here are some of them.
SEO Companies Are More Flexible
With SEO companies, you do not only improve your website’s technical SEO, but you can also cover both the on-page SEO and the off-page SEO. A reliable agency can create content that your target market will like. They will also be able to scout for other blogs and businesses within your industry and customize your content so that they stand out. An SEO company can custom tailor its projects to give your website the best results.
SEO Companies Provide Human Interaction
Automation tools can be better when it comes to some of the technical aspects of your site. However, SEO companies go beyond what is needed on your site. If you avail of the service of an excellent agency, they can help you build your website’s brand. They can also personally contact other websites for backlinks. They can also help with your website’s social media promotion.
SEO Companies Come with Additional Resources
No matter how many functionalities an automated application has, it will always have some limits. Because of that, you might need to purchase another one to handle a different problem. When you contact agencies, they can handle everything on their own. They will handle website repairs, promotion, and content creation. They will also have access to various automation tools, so you do not have to buy them.