What is SEO?
SEO, search engine optimization, is the process of getting more viewers to visit you website from the search results on search engines.
Major search engines such as Google, Bing, and Yahoo, rank websites and other content based on what the search engine considers to be the most relevant to the user conducting the search.
What Makes Sites Rank Higher on Google?
Ranking higher on search engines depends on multiple factors. The websites with the right combination of these factors, or “signals” rank higher on search engines.
There are a few factors to ranking higher on search engines:
Unique and fresh content will help you rank higher on google. The goal with each piece of content that your write should be to help your reader. If you can grab and hold the attention of your readers you will rank higher over time because google goal is to fill the request of it’s users.
User Experience is a huge factor for google. Make your website easy to use and user friendly and you’ll keep your visitors happy.
Backlinks aren’t as important as they use to be but they do play a significant role. Check your local listings and try to place your domain in those listings.
Don’t forget about social media. To optimize your Social Media try running some contests to get website traffic and shares through social media.
SEO is a crucial aspect to any Digital Marketing Plan and it is getting more and more complex. Google is getting smarter, but keep one thing in mind: Google wants to satisfy it’s users requests. So make sure you write content for people, not for google, and you will rank!